SEO & ASO Manager

Key Responsibilities

App Store Optimization (Primary Responsibility)

• Optimize App Store and Google Play listings (titles, descriptions, keywords, visuals)
• Conduct ASO keyword research and track app store rankings
• Improve app store page conversion rates (impressions → installs)
• Manage app ratings and reviews strategy
• Plan and execute app store localization for key markets

SEO for App Growth

• Develop and execute SEO strategies focused on driving app installs
• Optimize website and landing pages with install-focused CTAs
• Create and manage app-related pages (features, use cases, comparisons)
• Implement deep linking and app indexing to improve SERP → app experience
• Optimize mobile performance, site structure, and Core Web Vitals

Content & Growth Collaboration

• Guide content strategy to target high-intent, install-driven keywords
• Work with content and design teams to produce SEO-optimized, conversion-focused assets
• Support feature launches with SEO and ASO best practices

Analytics, Reporting & Optimization

• Track and report on organic installs, rankings, and conversion metrics
• Analyze SEO → install funnel performance
• Use data to continuously optimize traffic quality and install rate
• Present insights and recommendations to stakeholders

Required Qualifications

• 3+ years of experience in SEO, ASO, or growth marketing
• Hands-on experience optimizing mobile apps for iOS and/or Android
• Strong understanding of technical SEO and mobile-first indexing
• Experience with GA4, Google Search Console, App Store Connect, and Play Console
• Familiarity with ASO tools (AppTweak, Sensor Tower, ASOdesk, etc.)

Why Join Us

• Work on a product with real growth impact
• Ownership of organic acquisition channels
• Opportunity to shape app growth strategy end-to-end
• No micromanagement, no corporate BS
• Fast feedback loop- test, learn, scale