Content Creator/ Creative Lead

Key Responsibilities

• Develop and execute the overall brand strategy aligned with business and marketing goals.
• Build and maintain a consistent brand identity across all customer touchpoints.
• Represent the brand in selected marketing campaigns, social media videos, webinars, and promotional content.
• Create content with an active presence on platforms such as Instagram, YouTube, or LinkedIn.
• Conceptualize and lead creative campaigns for product launches, admissions, awareness, and engagement.
• Work with Content, Design, Product, Performance Marketing, and Sales teams to deliver integrated campaigns.
• Create campaign briefs and guide designers, video editors, and content creators through execution.
• Maintain high standards of quality, storytelling, and brand consistency.
• Lead ideation for social media, YouTube, advertisements, email marketing, and offline branding.
• Translate consumer insights and market trends into compelling brand narratives.
• Oversee creative production timelines and ensure timely delivery.
• Measure campaign performance and optimize creative strategies based on insights.
• Build and maintain brand guidelines, tone of voice, and visual identity.